Sponsoring
For years, Meritor — the axle and brake specialist in the commercial-vehicle sector — was an active sponsor in the FIA European Truck Racing Championship, where its components proved themselves under the toughest conditions on track.
ADVIGA developed team-specific and cross-team media projects that rooted Meritor more firmly in the sport: a presence across race weekends, real visibility for the brand's engagement.
Photo: © ADVIGA