Mücke Motorsport Mercedes-AMG GT3 in the DTM 2021
Social & Consulting

Mücke Motorsport DTM

Marknadsföring i sociala medier i DTM

2021 återvände Mücke Motorsport till DTM — ett av Berlins mest anrika racingnamn. Maximilian Buhk klev in för Gary Paffett, med Schäffler Paravan som titelsponsor och det då nya steer-by-wire-systemet SpaceDrive ombord. I säsongsfinalen på Norisring stod teamet på pallen.

ADVIGA ansvarade för marknadsföringen i sociala medier via SYNGENTO: koncept, redaktion och genomförande via teamets kanaler, tävlingshelg efter tävlingshelg. I fokus: teamets återkomst och dess sponsorer.

Foto: © GruppeC Photography

Social-Media · Consulting instagram.com/mueckemotorsport →
The number 18 Mercedes-AMG GT3 in Schaeffler Paravan livery through a corner, another car behind Pit stop for car number 18, the pit board reading BUHK above the crew The number 18 car leaving its pit box, seen down the length of the pit lane Mechanic working on the car in the garage, in Mücke Motorsport overalls Pit stop from above, the number 18 car surrounded by the crew Cars lined up along the pit lane, the number 18 AMG among them The number 18 car at speed along the straight, panning shot Team member with headset watching from the pit box Mechanic bent over the front of the car, close-up The number 18 car in the wet, spray rising from the track The car on the starting grid, surrounded by spectators and team members Driver Maximilian Buhk in DTM overalls in front of the podium screen Driver in the cockpit behind the safety net, the name Buhk on the helmet The number 18 car passing the packed grandstand, motion blur Cockpit detail: steering wheel and the Paravan SpaceDrive control unit The number 18 car over the red-white-green kerbs, seen from above
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