# ADVIGA AB

> ADVIGA AB is an owner-led, cross-media brand communication agency based in Pauliström, Sweden, active internationally. Founded and led by a trained architect, ADVIGA has been designing and realising authentic, cross-media communication concepts since 1999 - for mid-sized and large companies alike. The agency's approach is deliberately restrained: it feels the brand, analyses its core and evolves it carefully within its own system, never over it. Work spans brand and corporate design, web, content marketing and live communication, with a strong focus on the automotive and motorsport sector (through its sub-brand SYNGENTO by ADVIGA) as well as industry, solar/energy and retail. The website is fully trilingual - English (/en), German (/de) and Swedish (/sv) - with language-neutral project pages shared across all three. It is static, privacy-friendly and uses no cookies (self-hosted fonts, no third-party trackers, cookieless audience measurement via self-hosted Umami).

> Last updated: 2026-08-25

## What ADVIGA does

ADVIGA is a brand communication agency. Its work is cross-media by default - a single brand idea carried consistently across identity, web, content and live experiences.

- **Brand** - brand strategy, positioning and naming; building and evolving brand identity from personality, space and message.
- **Consulting** - conceptual and strategic consulting, from campaign planning to cross-border corporate-design projects.
- **Corporate Design** - visual identity, logo and design systems, developed to stay recognisable across every medium.
- **Content Marketing** - editorial content, storytelling and social-media management across full campaign and race-weekend cycles.
- **Live Communication** - trade-fair stands, event and paddock presence, media and hospitality.

## Approach & positioning

- **Guiding principle:** "We feel the brand, analyse its core and evolve it carefully - within its own system, never over it."
- **ADVIGA stands for** grounded, creative, comprehensible thinking - and ideas that can actually be built.
- **ADVIGA creates** brand identity, built on personality, space and message.
- **Owner-led, within a strong network:** clients are served directly and personally; specialist partners are brought in as needed.
- **Essence:** cross-media brand communication - interdisciplinary creations and campaigns, made with empathy, enthusiasm and passion.

## Pages

- [Home (English)](https://www.adviga.marketing/en) - Slider, philosophy, and selected work.
- [Agency](https://www.adviga.marketing/en/agency) - What ADVIGA stands for and creates; owner-led setup; in-house creation and consulting since 1999.
- [Work & References](https://www.adviga.marketing/en/work) - Selected client work, grouped into Companies and Sport.
- [Contact](https://www.adviga.marketing/en/contact) - Email, phone and address.
- [Imprint](https://www.adviga.marketing/en/imprint) - Company information.
- [Privacy](https://www.adviga.marketing/en/privacy) - Privacy policy; no cookies; cookieless Umami analytics.

## SYNGENTO by ADVIGA

SYNGENTO is ADVIGA's motorsport-marketing sub-brand. It handles brand and branding for racing clients and supports design topics such as vehicle liveries, race suits and sponsorship, and runs many of the media, social-media and PR campaigns for teams and their sponsors.

## Selected work

### Companies
- [Luxor Solar](https://www.adviga.marketing/en/work/luxor-solar) - German-standard premium solar-module manufacturer (Stuttgart, active in 85+ countries). ADVIGA is the long-term brand partner: corporate design, responsive website relaunch, and naming and copy for the ECO LINE module family.
- [B.C.S.B. e.V.](https://www.adviga.marketing/en/work/bcsb) - German federal association of container-service companies. Website and digital communication, including the relaunch around a new visual identity.
- [Nordisk System Teknik (NST)](https://www.adviga.marketing/en/work/nst) - Swedish system-technology company. Careful evolution of the corporate design from its own heritage (since 2023), with the "house" taken into the new logo.
- [JinkoSolar](https://www.adviga.marketing/en/work/jinko) - One of the world's leading solar manufacturers. Responsive website launch for the European market (with Jinko Solar Denmark ApS).
- [Cunard](https://www.adviga.marketing/en/work/cunard) - Cunard luxury liners (Queen Mary 2, Queen Victoria, Queen Elizabeth); partnership with City Sporthafen Hamburg (2015).
- [City Sporthafen Hamburg](https://www.adviga.marketing/en/work/city-sporthafen) - Private marina in central Hamburg. Marketing and cooperation consulting; responsive website relaunch.

### Sport & motorsport
- [BWT Mücke Motorsport](https://www.adviga.marketing/en/work/muecke-motorsport) - Berlin racing team; multi-series social media and content (GT4, LMP3, earlier DTM and Formula 4).
- [Mücke Motorsport - DTM](https://www.adviga.marketing/en/work/muecke-dtm) - 2021 DTM comeback; social-media marketing via SYNGENTO.
- [Mücke Motorsport - Formula 4](https://www.adviga.marketing/en/work/muecke-f4) - ADAC Formula 4; social-media and web content via SYNGENTO.
- [CV Performance Group](https://www.adviga.marketing/en/work/cvpg) - Young-talent development from karting to GT. Brand, corporate design, web, content and storytelling via SYNGENTO by ADVIGA.
- [CV Performance Group - GT4](https://www.adviga.marketing/en/work/cvpg-gt4) - Debut DTM Trophy 2021 season; web and social content via SYNGENTO.
- [Kollektiv Sports](https://www.adviga.marketing/en/work/kollektiv) - Stuttgart climbing/longboard/snowboard store; 20+ year partnership, website relaunch and ongoing local media and social.
- [Roland Rehfeld Rennsport](https://www.adviga.marketing/en/work/roland-rehfeld) - Racing driver and driver coach; cross-media brand identity and cross-class sponsorship concepts.
- [HTP Motorsport](https://www.adviga.marketing/en/work/htp-motorsport) - International GT racing team (ADAC GT Masters, Blancpain GT). Responsive website relaunch, social media and corporate-design evolution.
- [SYNGENTO](https://www.adviga.marketing/en/work/syngento) - ADVIGA's own motorsport-marketing sub-brand.

### Truck racing & industry
- [Carhartt](https://www.adviga.marketing/en/work/carhartt) - Workwear market leader brought to the FIA European Truck Racing Championship (2015).
- [Hankook](https://www.adviga.marketing/en/work/hankook) - Hankook Tire Europe (Commercial Vehicle); media and live presence from the IAA to truck-racing paddocks.
- [Meritor](https://www.adviga.marketing/en/work/meritor) - Axle and brake specialist; FIA ETRC sponsor; team-specific and cross-team media projects.
- [Mobil 1 Delvac](https://www.adviga.marketing/en/work/mobil-delvac) - Lubricant brand positioned trackside at the FIA ETRC 2015, plus emotional racing content.
- [EUROPART](https://www.adviga.marketing/en/work/europart) - Truck-parts distributor; trade-fair stands (IAA Hannover 2014, Solutrans Lyon) and EUROPART RACING Team14 branding.
- [Forza Motorsport 6](https://www.adviga.marketing/en/work/forza) - Brokered and consulted the #24 Mercedes-Benz RaceTruck into Turn 10's Forza Motorsport 6 (TURN 10 Select DLC, 2016).
- [Finstral (Dakar)](https://www.adviga.marketing/en/work/finstral) - FINSTRAL RALLY Dakar Team brought to national TV via "GRIP - Das Motormagazin".
- [ASICS](https://www.adviga.marketing/en/work/asics) - Marathon-expo presence (Hamburg); consulting and runner guidance.

## Languages
- English: https://www.adviga.marketing/en
- Deutsch: https://www.adviga.marketing/de
- Svenska: https://www.adviga.marketing/sv

## Facts
- Company: ADVIGA AB, Fluxerum 2, 577 99 Pauliström, Sweden
- Contact: hej@adviga.se - +46 73 9549815
- Managing Director: Nina-Kristin Wach - Creation & Consulting since 1999 (trained architect)
- Sub-brand: SYNGENTO by ADVIGA (motorsport marketing)
- Technology: static site, no cookies, self-hosted fonts, cookieless self-hosted Umami analytics; trilingual EN/DE/SV